ThiccBoi is more than apparel. We are a community built around strength, confidence, hard work, and kindness.
ThiccBoi started in a garage with a heat press, a vision, and a belief that community is everything.
We design premium apparel that performs in the gym and lives in the real world. But our purpose goes deeper than what we sell.
We show up for our community, build opportunities for franchise partners, and create spaces where people feel seen, supported, and inspired.
Built Different. Built Together.
Show up. Put in the work. Keep moving forward.
Strength means more when it lifts up the people around us.
Apparel is the connection. People are the purpose.
The people building the brand, supporting our community, and keeping ThiccBoi moving.
Mike helps lead operations and guides the franchise network at ThiccBoi, keeping the engine running behind the scenes so the brand can keep showing up for its community. Mike's experience as a coach, and QA inspctor in the past means he has a keen eye on what it takes to keep ThiccBoi humming. He’s instrumental in building ThiccBoi into something bigger than apparel.
Get in TouchJohn leads growth and the digital side of ThiccBoi, drawing on decades of sales, revenue, and marketing experience and a track record of driving growth across multiple industries. A former CrossFit affiliate owner and coach, he knows the community firsthand — and brings that same work-hard, be-kind mindset to everything he builds.
Get in TouchExplore franchise opportunities or connect with the ThiccBoi team.